Have you ever wondered how entrepreneurs are different from other people?
Entrepreneurs believe that they can make something work. Even when the going gets tough, an entrepreneur persists in his or her vision to succeed.
And do you know what fuels that kind of conviction?
A positive mental attitude.
In the course of running your business and defining your personal brand, you know that it’s not always going to be smooth sailing. There will be challenges and you’ll be tested time and again.
And while knowledge, skill, and talent are things you need to have in order to succeed, the right mindset gives you an edge over the competition and sees you through even the most trying times.
“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.” — Tony Robbins, life and business strategist, and author
You know those instances when an underdog team or player beats a more skillful opponent? Sometimes, it’s because of a fluke. But more often than not, their victory is the result of having a positive mental attitude.
Let’s take a closer look at the ways being positive is good for your brand.
For a moment, forget about being an entrepreneur and put yourself in the shoes of your clients. Pretend it’s been a long day. You need something to lift your spirits.
Maybe you go on YouTube, watch awesome videos and get inspired.
Of course, they will. There’s no doubt that a positive brand impression keeps you top of mind and is crucial to long-term success.
The identity of your brand is closely tied to consumer perception. A company with a negative brand identity will have a hard time gaining the confidence of people. This, in turn, puts the company in a difficult position to gain loyal followers.
You know how some people only buy iPhones or only wear Jordans? These consumers have developed such close ties to these brands. They’re frands or what you call “ride or die” fans.
According to Investopedia, a company that has positive brand equity enjoys bigger profit on each sale because its customers are willing to pay a premium even if they could get the same product for less from a competitor. It’s all about having a great reputation.
As a personal brand entrepreneur, having a not-so-positive reputation means you have to work harder and spend more money on marketing. On the other hand, if you have a stellar reputation, your clients will most tell their friends about your brand. This is free marketing!
Creating a positive brand impression is not just a job for a marketing agency. It starts with you. As a leader, cultivating positivity is part of your job.
You need to set a good example, develop and show a positive mental attitude that can inspire not just the people who work for and with you but also the ones who will patronize your products and services.
The right mindset is just one factor to building an effective brand and business. Click here to get access to the Growth Code ebook and workbook and you will discover the 5 essential traits of successful entrepreneurs.
Also published on Medium.
Evelio Silvera is a business development and communication professional. Evelio is an best-selling author and acclaimed speaker and speechwriter with numerous national and international awards who has appeared on national radio and television programs and been featured in several publications.
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